As a kid, I was always extremely passionate about dressing up: I used to be the one who goes to kindergarten wearing heart shaped sunglasses, glitter bag and a matching lunchbox. I used to know brands name and dress up my entire family, making sure my moms dress matches her nail polish and my dads cufflinks matched his watch. So, during the summer between 7th to 8th grade, I decided I should probably do something with this passion.

On September 2013, I opened up my fashion blog. At first, it was called “missdazzler”. (Dazzler, due to my and pretty much every girls eternal love for everything that blings). Many things happened around that time – Instagram opened, giving me more space to share my ideas. Influencers became increasingly popular, like chiara ferragni and tavi gevinson, who inspired me in many ways. I was just becoming a teenager, which made me love fashion more than ever. The blogging world in Tel Aviv wasn’t a familiar concept at all – which worked out for the best – as I was one of the first people to enter it.

Within two weeks of opening my blog I was already getting some traffic. My strategy at first, was to ask all of my friends to share my blog in their WhatsApp group chat. Looking back, that was what we call today “organic marketing”